Our job was to create an identity for a local gelato shop that makes fresh gelato everyday. They wanted it to be simple and versatile. Our job was create a brand that could appeal to all ages.
The waves is a direct intepretation of the waves formed on the top of the gelato. Their signature flavour is strawberry based, and they only use fresh strawberries daily. Hence, we took the vibrant red of strawberries to form the primary colour used.
[...]to work with these ‘extreme limitations’ to conceptualise, design and produce objects of interest.
A 'Boring Restrictions' workshop conducted by Daryl Lim. More info and workshop brief.
Various promotional collateral for AllScript sales events.
Compiled as a portfolio containing a year worth of projects done while in Glasgow School of Arts, Singapore.
Memore is an essential tool to expand the capabilities of one’s memory. It allows the user to have an expanded storage of memory, as well as a more thorough recording of one’s daily life. Memore is able to record thoughts, emotions, dreams, activities. It also records photographs, video and audio to enhance the memory. These visuals are recorded creatively, memore knows the best angle for a good photograph or video. Memore knows when is the right moment to take that photo. Because every moment matters
Post Cards From The Edge is an exhibition that focuses on the idea of time and it’s possibilities. How we often take time for granted, or look pass it.
The world has becoming more advanced due to rapid development of technology in terms of transportation and communication. Perception of time and space is continually being adjusted, which leads to compression that shorten process and journey in a globalised world. Therefore, causing human beings to miss out things that they’re not looking for during the process.
A typographic and layout exercise done in school.
A Typographic Brief
To take apart a manual, explore it's materials, stuctures and functions. To decontruct it visually and conceptually. Thus exploring and creating new meanings.
My take is to create a manual that confuses the reader, on a topic they already know naturally, breathing. The visual presentation of the manual is closely mimicing the US Army Field Manuals, this gives the manual a sense of trustworthiness.