This book documents the creative process of a degree project, “Hawker Signs”. It began as an online journal (http://hawkersigns.tumblr.com) and reformatted for print. I wrote most of the posts spontaneously to organise my thoughts in a manner of note taking. The posts are not in chronological order, it is arranged such that the reader could follow the development of each piece of work. The process itself informs most of the work. Thus, it is important to present the process as a body of work that is cohesive with the final outcome.
The covers are made from scrap materials used to create the poster. I decided not to throw them away and re-purpose them as covers for this process journal. I spray painted them to form the title “Hawker Signs” when they are laid out.
For full project — click here
A Degree Project
Could Hawker Signs be a bigger part of Singapore's visual culture? One that Singaporeans can genuinely relate to. As hawker culture continues to grow, their signboards are often neglected. The intention of the project was to evoke the excitement of graphic design in Hawker Signs. Studying current hawker signboards allowed the revelation of their core elements. Using this information, I wanted to re-imagine hawker signs but working within the limits of those core elements (Acrylic, Fluorescent, Colours, Fonts). It is a reminder of how non-educated design is part of our visual culture. I want to engage the audience to re-look and find a new appreciation for hawker signs.
Our job was to create an identity for a local gelato shop that makes fresh gelato everyday. They wanted it to be simple and versatile. Our job was create a brand that could appeal to all ages.
The waves is a direct intepretation of the waves formed on the top of the gelato. Their signature flavour is strawberry based, and they only use fresh strawberries daily. Hence, we took the vibrant red of strawberries to form the primary colour used.
[...]to work with these ‘extreme limitations’ to conceptualise, design and produce objects of interest.
A 'Boring Restrictions' workshop conducted by Daryl Lim. More info and workshop brief.
Various promotional collateral for AllScript sales events.
Compiled as a portfolio containing a year worth of projects done while in Glasgow School of Arts, Singapore.
Memore is an essential tool to expand the capabilities of one’s memory. It allows the user to have an expanded storage of memory, as well as a more thorough recording of one’s daily life. Memore is able to record thoughts, emotions, dreams, activities. It also records photographs, video and audio to enhance the memory. These visuals are recorded creatively, memore knows the best angle for a good photograph or video. Memore knows when is the right moment to take that photo. Because every moment matters
Post Cards From The Edge is an exhibition that focuses on the idea of time and it’s possibilities. How we often take time for granted, or look pass it.
The world has becoming more advanced due to rapid development of technology in terms of transportation and communication. Perception of time and space is continually being adjusted, which leads to compression that shorten process and journey in a globalised world. Therefore, causing human beings to miss out things that they’re not looking for during the process.
A typographic and layout exercise done in school.
A Typographic Brief
To take apart a manual, explore it's materials, stuctures and functions. To decontruct it visually and conceptually. Thus exploring and creating new meanings.
My take is to create a manual that confuses the reader, on a topic they already know naturally, breathing. The visual presentation of the manual is closely mimicing the US Army Field Manuals, this gives the manual a sense of trustworthiness.